In an adaptive, networked environment, the primacy of location moves from geography to netography.In the netography, it matters whether we're in the core or the periphery. Location in the core puts us in a prime position to be guardian of the network's core principles, values, assets, and relationships. Location in the periphery puts us in a prime position to be boundary spanners, inter-network weavers and the shameless idea butterflies and bumblebees. Moving from and between core and periphery in any network changes the scope of our opportunities for strategic serendipi...