The Viral Giving Network

An example of a Viral Giving Network was provided in two earlier posts about the Oxfam Savings for ChangeProject and Keys to Transformation and Scale. Women in the Savings for Change Circles spread their successful strategy for collecting savings and then lending to circle members to many other groups of women in their villages, thus increasing the impact of the project more than ten-fold -- at very little additional cost.

Viral Giving always includes training participants so that they can continue to spread the project. In Savings for Change, participants were given the framework of viral spreading ("You can spread this to other women in your village."), tools for spreading the project (a pictograph manual of how to run a savings circle), and basic skills and strategies to spread the project. Think about your projects: Are projects you fund something that can be spread? Or,do your projects have elements that could be spread (for example, the use of social media)? Do you suggest that spreading the project or elements of it are part of the project? Do you provide training in how these can be spread?

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